As a company we value customer experience, product quality, efficacy, education, research and development, authenticity, boldness and innovation. We want to thoughtfully formulate affordable, proudly South African products, that meet EU standards where possible and enhances your natural beauty. We believe that everyone yearns for and deserves skincare that makes you feel good in your own skin.

We strive to use the highest quality, researched ingredients. We strive to keep innovating and evolve as more research is discovered. We promise to be as transparent as possible, always delivering quality, safe products.


  • Dermatologically tested*
  • Dermatologically endorsed* 
  • Clean Beauty. What does "clean beauty" mean to us: responsibly formulating products, responsibly sourcing ingredients, delivering and maintaining a high standard of quality products, transparency with our customers, continuing researching advances in technology, providing safe formulas and educating our customers on active ingredients in our formulas, as well as the use thereof.
  • Vegan*
  • Fragrance-free*
  • Free from SLS (Sodium Lauryl Sulphate), SLES (Sodium Laureth Sulphate), BPA (Bisphenol A)
  • Cruelty-Free 
  • Paraben-free
  • Sulphate-free
  • Microbead-free
  • Synthetic colour and dye-free
  • Silicone-free
  • Mineral oil-free
  • Smart packaging: All our packaging has been specifically chosen to uphold the integrity of its ingredient contents, protecting it from light and air where we can, and packaging that upholds the integrity of our active ingredients)
  • Recyclable bottle and box packaging where we can 
  • Made in South Africa

*The following products are NOT vegan: Glow Turmeric Mask (contains lactic acid), 32% AHA BHA Peel (contains lactic acid), Retinol Renew Serum (contains retinyl palmitate) and Active Brightening Facial Cream (contains retinyl palmitate).

*The following product contains fragrance: 32% AHA BHA Peel and Active Brightening Facial Cream.

*Our 32% AHA BHA Peel has NOT been dermatologically tested or endorsed as it contains acids and low pH. This product may cause irritation.

For more information and list details about the above, contact us on